Search Engine Musings » content and copywriting

About Us pages

bill — Fri, 06 Jun 2008 14:55:02 +0000

Ever since Google started mentioning using rel=nofollow as a possible way of diverting PageRank away from “pointless” pages there have been articles telling webmasters to use it on their Terms and Conditions and About Us pages. The implication being that About Us pages are not important. If any of you have ever read Michael Martinez [...]

About Us pages is a post from: Search Engine Musings

Trust revisited

bill — Sun, 30 Sep 2007 17:03:30 +0000

A few months ago I blogged about trust and how it relates to websites – both in the eyes of the search engines and the users. I’ve also written more recently about reputation, particularly that of our industry. Some recent occurrences have led me to think further on these subjects and on how trust is [...]

Trust revisited is a post from: Search Engine Musings

Coals to Newcastle – SEO by news regurgitation

bill — Fri, 21 Sep 2007 12:54:45 +0000

We’re all guilty of it sometimes – because we’re tired, or short of time, because we really must have some fresh content, or a new blog post or (gasp) our traffic might go down. So what do we do? We grab a news story we’ve read somewhere else and we rearrange the words a [...]

Coals to Newcastle – SEO by news regurgitation is a post from: Search Engine Musings