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	<title>Search Engine Musings &#187; search rankings</title>
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	<link>http://www.spiderwritingseo.co.uk/blog</link>
	<description>common sense from a Scottish SEO consultant in Edinburgh</description>
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		<title>Measuring SEO success 2 &#8211; What really matters</title>
		<link>http://www.spiderwritingseo.co.uk/blog/seo-blogs/measuring-seo-success-2-what-really-matters.php</link>
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		<pubDate>Wed, 20 May 2009 22:41:33 +0000</pubDate>
		<dc:creator>bill</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[search rankings]]></category>

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		<description><![CDATA[An earlier post looked at why search position reports still have a place; although it should be said that this is changing rapidly as the search landscape changes. This one goes beyond that and looks at why rankings are only the first step; what you should be aiming for with your website and what you [...]<p><a href="http://www.spiderwritingseo.co.uk/blog/seo-blogs/measuring-seo-success-2-what-really-matters.php">Measuring SEO success 2 &#8211; What really matters</a> is a post from: <a href="http://www.spiderwritingseo.co.uk/blog">Search Engine Musings</a></p>
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		<title>Measuring  SEO success &#8211; do SERPS still have a place?</title>
		<link>http://www.spiderwritingseo.co.uk/blog/seo-blogs/measuring-seo-success-do-serps-still-have-a-place.php</link>
		<comments>http://www.spiderwritingseo.co.uk/blog/seo-blogs/measuring-seo-success-do-serps-still-have-a-place.php#comments</comments>
		<pubDate>Sun, 24 Aug 2008 20:22:37 +0000</pubDate>
		<dc:creator>bill</dc:creator>
				<category><![CDATA[ROI]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[client relationships]]></category>
		<category><![CDATA[search rankings]]></category>

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		<description><![CDATA[Following up on the second part of my last post there is increasing online debate about what SEOs should be reporting to their clients. Specifically the arguments surround search ranking position reports (or SERPS).
Some SEOs regard search position reports as pointless, pointing to the increasingly variable results depending on where you are searching from, whether [...]<p><a href="http://www.spiderwritingseo.co.uk/blog/seo-blogs/measuring-seo-success-do-serps-still-have-a-place.php">Measuring  SEO success &#8211; do SERPS still have a place?</a> is a post from: <a href="http://www.spiderwritingseo.co.uk/blog">Search Engine Musings</a></p>
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