Search Engine Musings » SEO

Ethical internet marketing in an unethical world

bill — Tue, 02 Feb 2010 23:44:43 +0000

I’ve never been a great fan of television but this last week or so I’ve been down with flu and often unable to sleep for coughing, but when I wasn’t in bed I had very little concentration to do any work that I felt I could rely on, so had to resort to the dreaded [...]

Ethical internet marketing in an unethical world is a post from: Search Engine Musings

PageRank Distribution and Navigation Systems

bill — Fri, 22 Jan 2010 14:27:25 +0000

Ok, this post is aimed at SEOs rather than a general audience, and is something I’ve been mulling over for quite some time without getting round to posting about it. I got the nudge to finally do so from a post on Search Engine Land – PageRank Sculpting Leaves NoFollowed Tags Behind . In that article [...]

PageRank Distribution and Navigation Systems is a post from: Search Engine Musings

Google site command oddities

bill — Sat, 02 Jan 2010 15:03:22 +0000

For some time I’ve been noticing irregularities in the results of the information that Google provides through the various commands and through the Webmaster Tools facility. Of course we all know the link command has been hopelessly broken for many years and frankly I don’t know why it’s still there, but the site command was [...]

Google site command oddities is a post from: Search Engine Musings

Constant change needs constant rethinks

bill — Wed, 09 Dec 2009 17:36:35 +0000

The last few months have been a whirl of business development, networking, new clients and juggling time constraints – not to mention trying to keep up with Google’s ever-changing activities. So maybe it shouldn’t come as a surprise to read my own main website and find loads of things that I need to rewrite and [...]

Constant change needs constant rethinks is a post from: Search Engine Musings

Webmaster Tools drops the pixie dust

bill — Thu, 15 Oct 2009 23:41:09 +0000

In the last few days there have been some additions and one removal from Webmaster Tools. The removal is in some ways the more interesting for what it might signal for the future – Pagerank is no longer being mentioned. Now it was never much of a feature – they told you if you had a [...]

Webmaster Tools drops the pixie dust is a post from: Search Engine Musings

Greatest wastes of time in SEO #2 – superfluous meta-tags

bill — Sat, 26 Sep 2009 12:53:24 +0000

To contnue the theme of the first “wastes of time” post, here’s some more activities that still get thousands of pointless column-inches in SEO forums and people still spend countless hours on. Meta-tags are a prime source of mis-information simply because you can pretty much create anything you like and claim it’s useful. Some of [...]

Greatest wastes of time in SEO #2 – superfluous meta-tags is a post from: Search Engine Musings

Webmaster Tools – new feature lets you exclude parameters

bill — Thu, 17 Sep 2009 11:51:22 +0000

Last night while going over some clients’ accounts in Google Analytics and Webmaster Tools I noticed a new feature which hadn’t been there a few days ago. Under Site configuration / Settings there is now a section called Parameter Handling where you can set whether or not Google should ignore any of the parameters that [...]

Webmaster Tools – new feature lets you exclude parameters is a post from: Search Engine Musings

Greatest wastes of time in SEO – #1 Submission

bill — Thu, 10 Sep 2009 13:02:03 +0000

It never ceases to amaze me how many old discredited techniques and actions are still being recommended by people who purport to be experts. So this is the first in an occasional series of pointless things that are not worth the time it takes to think about them let alone to do them. This one [...]

Greatest wastes of time in SEO – #1 Submission is a post from: Search Engine Musings

A plethora of changes in the search landscape

bill — Sat, 06 Jun 2009 23:29:47 +0000

The other day I was at an internet marketing meetup talk given by a fellow SEO and had time to reflect on the many changes that have occurred in the whole field of search and internet communications and marketing in the last 8 months since I was regularly blogging. The perspective of looking back over [...]

A plethora of changes in the search landscape is a post from: Search Engine Musings

Measuring SEO success 2 – What really matters

bill — Wed, 20 May 2009 22:41:33 +0000

An earlier post looked at why search position reports still have a place; although it should be said that this is changing rapidly as the search landscape changes. This one goes beyond that and looks at why rankings are only the first step; what you should be aiming for with your website and what you [...]

Measuring SEO success 2 – What really matters is a post from: Search Engine Musings