Category Archives: SEO

Webmaster Tools – new feature lets you exclude parameters

September 17, 2009 – 12:51 pm

Last night while going over some clients’ accounts in Google Analytics and Webmaster Tools I noticed a new feature which hadn’t been there a few days ago. Under Site configuration / Settings there is now a section called Parameter Handling where you can set whether or not Google should ignore any of the parameters that [...]

By bill | Also posted in Google | Tagged | Comments (0)

Greatest wastes of time in SEO – #1 Submission

September 10, 2009 – 1:02 pm

It never ceases to amaze me how many old discredited techniques and actions are still being recommended by people who purport to be experts. So this is the first in an occasional series of pointless things that are not worth the time it takes to think about them let alone to do them. This one [...]

By bill | Also posted in techniques to avoid | Comments (0)

A plethora of changes in the search landscape

June 6, 2009 – 11:29 pm

The other day I was at an internet marketing meetup talk given by a fellow SEO and had time to reflect on the many changes that have occurred in the whole field of search and internet communications and marketing in the last 8 months since I was regularly blogging. The perspective of looking back over [...]

By bill | Comments (0)

Measuring SEO success 2 – What really matters

May 20, 2009 – 10:41 pm

An earlier post looked at why search position reports still have a place; although it should be said that this is changing rapidly as the search landscape changes. This one goes beyond that and looks at why rankings are only the first step; what you should be aiming for with your website and what you [...]

By bill | Also posted in analytics, search rankings | Comments (0)

Returning to blogging

March 14, 2009 – 10:58 am

If anyone out there is still reading this blog I should offer some apologies for the long hiatus. A move of house following a marital breakup lead to a dramatically reduced amount of time to devote to any of my blogs including this one.
However it is now about time that I returned to offering regular [...]

By bill | Comments (0)

Measuring SEO success – do SERPS still have a place?

August 24, 2008 – 8:22 pm

Following up on the second part of my last post there is increasing online debate about what SEOs should be reporting to their clients. Specifically the arguments surround search ranking position reports (or SERPS).
Some SEOs regard search position reports as pointless, pointing to the increasingly variable results depending on where you are searching from, whether [...]

By bill | Also posted in ROI, client relationships, search rankings | Comments (0)