Category Archives: content and copywriting

About Us pages

June 6, 2008 – 2:55 pm

Ever since Google started mentioning using rel=nofollow as a possible way of diverting PageRank away from “pointless” pages there have been articles telling webmasters to use it on their Terms and Conditions and About Us pages. The implication being that About Us pages are not important. If any of you have ever read Michael Martinez [...]

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Trust revisited

September 30, 2007 – 5:03 pm

A few months ago I blogged about trust and how it relates to websites – both in the eyes of the search engines and the users. I’ve also written more recently about reputation, particularly that of our industry. Some recent occurrences have led me to think further on these subjects and on how trust is [...]

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Coals to Newcastle – SEO by news regurgitation

September 21, 2007 – 12:54 pm

We’re all guilty of it sometimes – because we’re tired, or short of time, because we really must have some fresh content, or a new blog post or (gasp) our traffic might go down. So what do we do? We grab a news story we’ve read somewhere else and we rearrange the words a [...]

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