Category Archives: SEO

Social Networks and Search – will they just spoil each other?

Social is all over the place these days – even the mainstream media mentions it often, particularly at the moment with Facebook having just announced major changes at F8 and with Google pushing Google+ as a major alternative. Following so many SEO-related blogs and Twitter feeds as I do it’s easy to get the feeling [...]

Links – are there any genuine link builders out there?

In recent months I’ve been thinking a lot about links. I’ll say straight away that getting them has never been a particular strength of mine – I’m more of a structural, technical and content SEO – but analysing them is definitely something I know about. I used to think that I actually wasn’t very good [...]

Pressing the wrong international buttons

A Tale of Edinburgh University Press and search engines This weekend I was doing some research for additional content for my Scottish Books site and had occasion to do a Google search for Edinburgh University Press. To my surprise their site didn’t appear in the first page of results, or the second, or the third. [...]

Should you follow the SEO rockstars?

In the old days if you wanted to learn a subject you read a book on it. That doesn’t work with SEO because it’s a very fast-moving subject and by the time anyone writes a book about it and goes through the publication process the information is inevitably at least partly out of date. So [...]

Back in the saddle

Hell, it’s been a  long time since I’ve done any blogging. Major life events – bereavements in family and friends, divorce, house purchase, and a load of other stuff – have rather got in the way and my clients’ sites have had priority. Now safely settled in a new house and office and with Spring [...]

Ethical internet marketing in an unethical world

I’ve never been a great fan of television but this last week or so I’ve been down with flu and often unable to sleep for coughing, but when I wasn’t in bed I had very little concentration to do any work that I felt I could rely on, so had to resort to the dreaded [...]