Category Archives: techniques to avoid

Links – are there any genuine link builders out there?

In recent months I’ve been thinking a lot about links. I’ll say straight away that getting them has never been a particular strength of mine – I’m more of a structural, technical and content SEO – but analysing them is definitely something I know about. I used to think that I actually wasn’t very good [...]

Ethical internet marketing in an unethical world

I’ve never been a great fan of television but this last week or so I’ve been down with flu and often unable to sleep for coughing, but when I wasn’t in bed I had very little concentration to do any work that I felt I could rely on, so had to resort to the dreaded [...]

Greatest wastes of time in SEO #2 – superfluous meta-tags

To contnue the theme of the first “wastes of time” post, here’s some more activities that still get thousands of pointless column-inches in SEO forums and people still spend countless hours on. Meta-tags are a prime source of mis-information simply because you can pretty much create anything you like and claim it’s useful. Some of [...]

Greatest wastes of time in SEO – #1 Submission

It never ceases to amaze me how many old discredited techniques and actions are still being recommended by people who purport to be experts. So this is the first in an occasional series of pointless things that are not worth the time it takes to think about them let alone to do them. This one [...]