Category Archives: online marketing

The Problems of Privacy on Social Networking

As those who know me will testify I am no longer young, and while I think as “young” as I can, inevitably my attitudes reflect those of my generation to some extent. One aspect of the younger generations that I struggle with is their blasĂ© attitude to privacy. We who were brought up on stories [...]

Ethical internet marketing in an unethical world

I’ve never been a great fan of television but this last week or so I’ve been down with flu and often unable to sleep for coughing, but when I wasn’t in bed I had very little concentration to do any work that I felt I could rely on, so had to resort to the dreaded [...]

Adobe heading for the Big League

The news that Adobe are buying the analytics company Omniture for $1.8 billion  http://www.omniture.com/press/777 suggests that Adobe are looking to move firmly into the markets that are controlled by Google and Microsoft. This seems to be a continuation of the direction they embarked on with the aquisition of Macromedia. At that time some commentators assumed [...]