Category Archives: analytics

Discussion and articles on using tracking systems and log analysis programs

Adobe heading for the Big League

September 17, 2009 – 11:57 am

The news that Adobe are buying the analytics company Omniture for $1.8 billion  http://www.omniture.com/press/777 suggests that Adobe are looking to move firmly into the markets that are controlled by Google and Microsoft. This seems to be a continuation of the direction they embarked on with the aquisition of Macromedia. At that time some commentators assumed [...]

By bill | Also posted in industry news, online marketing | Tagged , | Comments (0)

Measuring SEO success 2 – What really matters

May 20, 2009 – 10:41 pm

An earlier post looked at why search position reports still have a place; although it should be said that this is changing rapidly as the search landscape changes. This one goes beyond that and looks at why rankings are only the first step; what you should be aiming for with your website and what you [...]

By bill | Also posted in SEO, search rankings | Comments (0)