Category Archives: search rankings

Measuring SEO success 2 – What really matters

May 20, 2009 – 10:41 pm

An earlier post looked at why search position reports still have a place; although it should be said that this is changing rapidly as the search landscape changes. This one goes beyond that and looks at why rankings are only the first step; what you should be aiming for with your website and what you [...]

By bill | Also posted in analytics, SEO | Comments (0)

Measuring SEO success – do SERPS still have a place?

August 24, 2008 – 8:22 pm

Following up on the second part of my last post there is increasing online debate about what SEOs should be reporting to their clients. Specifically the arguments surround search ranking position reports (or SERPS). Some SEOs regard search position reports as pointless, pointing to the increasingly variable results depending on where you are searching from, [...]

By bill | Also posted in client relationships, ROI, SEO | Comments (0)