Tag Archives: trust

Trust revisited

A few months ago I blogged about trust and how it relates to websites – both in the eyes of the search engines and the users. I’ve also written more recently about reputation, particularly that of our industry. Some recent occurrences have led me to think further on these subjects and on how trust is [...]

Trust

I’ve been thinking a lot recently about trust, and it seems to me that this is a concept that applies in both Search Engine Optimisation and in successful web site construction and interacting with users/customers.
To get Google to rank you highly you have to persuade it to trust your site. Trust it not to attempt [...]